Lead generation describes the process of attracting prospects, as well as the measures that lead to potential customers showing interest in a product or service. By generating leads, interested parties are evaluated and collected for further campaigns
The lead conversion rate shows us the relationship between the number of visitors to our website and the number of those who took a certain action. We often come across the term in eCommerce. But the conversion rate, or German conversion rate, can also be an important factor for B2B websites without an online shop, namely if you want to fully exploit the potential of your website and want to actively integrate your website into the marketing and sales process.
What is the “digital behavior” like? Which interactions need to be made? Which number of points deserves which activity? What degree of maturity does the lead have? Are there multiple models? Does one concept fit everyone?
Within the lead management process there are different phases and conversion goals – different interaction goals, for example, or the conversion of marketing-qualified leads (MQLs) into leads accepted by sales (SALs) – in the end, of course, the lead should buy and thus to the customer become.
With our core competencies in the areas of search engine optimization and Google Ads
, we cover the complex area of online marketing. The areas of web analysis, affiliate and social media marketing as well as programming & web design are also looked after by us with the necessary expertise and round off our portfolio.